Keeping an unengaged email list just to hold onto high subscriber counts almost killed our deliverability.
Inbox providers started marking our broadcasts as spam because thousands of people were completely ignoring them.
We finally set up a quarterly cleanup campaign and removed anyone who hadn't opened an email in half a year. Not only did our open rates double but our actual sales from regular updates saw a noticeable boost.
Have you ever done a massive email list purge, and did it help your domain reputation or hurt your reach?
When evaluating new tools, I ve started ignoring flashy marketing pages and heading straight for the product's changelog.
Seeing steady weekly fixes and listening to real feedback tells me way more about the team's momentum than a row of testimonials.
Framing every update around a user headache like "fixed slowdowns on big exports" instead of vague tech speak makes a massive difference in showing care.
Has publishing a public release history helped your conversion rates, or do you find most visitors ignore it?
