We built an AI engine to simulate consumer behavior for all your marketing decisions
Hey PH folks š Iām Ankur, founding member at DoppelIQ. Early-stage teams constantly make high-impact decisions (pricing, positioning, creatives, channels) before they have enough real user data. So we built DoppelIQ Atlas - an AI consumer simulation engine that lets you: Run what-if scenarios on marketing and product decisions Simulate responses across 100,000+ consumer simulations Explore...
We simulated Jaguarās $100M rebrand before launch using DoppelIQ
Jaguar spent ~$100M on a global rebrand backed by traditional research, and still misread consumer reaction. We ran the same decision through DoppelIQ using AI consumer digital twins, and the simulation flagged the exact risks that later showed up live: Strong modernity signals Sharp drop in brand trust High consumer confusion Core loyalists feeling alienated This is what DoppelIQ is built for...
DoppelIQ Atlas - an AI consumer simulation platform for startup marketing decisions
DoppelIQ Atlas is an AI-powered consumer simulation platform built for startups making high-impact marketing decisions with limited time and budget. It simulates 100,000+ US censusāgrounded AI consumer twins to predict how different audiences interpret messaging, respond emotionally, and convert intent into action. Founders and marketing teams can use Atlas to test positioning, campaign ideas,...
Changing Consumer Research Forever? š
Hey Product Hunt fam š We are building something that (as far as I know) hasnāt been done before - DoppelIQ, a digital twin platform for consumer research. Think of it as a way to simulate every one of your consumers and instantly ask 'why' behind every click, cart, purchase, or churn. Why this matters: For decades, traditional research has suffered with data quality issues, outdated personas...
Listening, learning, and building DoppelIQ ā letās swap stories š
š Hey, Iām Ankur. As a product marketer, Iāve always believed the best ideas start with listening, or rather, 'really' listening to peopleās stories, challenges, and wins. Right now, Iām a founding member of DoppelIQ, the world's first digital twin platform aiming to change how brands understand their consumers. Itās been a mix of curiosity, experiments, and āahaā moments, and Iām loving the...

