Antonio Cappiello

Hey everyone - I'm launching my first product soon & would love to tap into this community's experience on price-setting for B2C software (ours helps job seekers).

The long story short is we ve been leaning towards entering a fairly established market at significantly lower pricing (like ~4-5x) than competitors. The thesis is this will help us A) attract users in general, and B) drive better unit economics by focusing more on capturing paid users and not focusing (much?) on total user acquisition (paid + free).