Antonio Cappiello

Antonio Cappiello

App Entrepreneur | Founder@Selanto Apps

About

Mobile App Operator | 5M+ Downloads | Founder @ Selanto Apps | Building PricePush – one‑tap App Store & Google Play pricing (PPP & multi‑country).

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Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

Forums

Dan Schlung

1yr ago

What have you learned about pricing?

Hey everyone - I'm launching my first product soon & would love to tap into this community's experience on price-setting for B2C software (ours helps job seekers).

The long story short is we ve been leaning towards entering a fairly established market at significantly lower pricing (like ~4-5x) than competitors. The thesis is this will help us A) attract users in general, and B) drive better unit economics by focusing more on capturing paid users and not focusing (much?) on total user acquisition (paid + free).

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