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Antonio Cappielloleft a comment
One thing that's underrated in B2C pricing: geographic pricing. Most SaaS and app developers set one global price and leave it. But a $9.99/mo subscription that works in the US is genuinely unaffordable in most of Latin America, Southeast Asia, and Africa. Adjusting prices based on purchasing power parity has been one of the highest-ROI changes I've made across my apps. It's not discounting,...
What have you learned about pricing?
Dan SchlungJoin the discussion
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