Ashton Ferry

A brand can appear frequently in AI-generated answers, but the context of those mentions matters.

For example, ChatGPT might recommend a company as the best fit for small businesses, mention it as an alternative for enterprise buyers, or cite its website while recommending another vendor.

With over 60% of searches ending without a click, search performance reporting needs to account for what users see directly in search results.

Think about someone researching CRM software. They might ask ChatGPT for vendor recommendations, compare pricing, and evaluate features before visiting a single website. The brands appearing throughout those conversations have an opportunity to influence the buyer's shortlist.

After enough "can I run the tests?" prompts, "can I send this to your customer?" risks becoming another button to clear.

Five months ago I asked here how people keep track of their agents. The replies went well beyond coding. In a later discussion, a builder running customer support agents made a point that stuck: people stop reviewing when checking the draft takes longer than writing the reply themselves.