Autumn Davidson

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

In professional communication which feels more pressing for you - to be understood or to understand the other?

We initially built WIT more around the first situation - when we are anxious about sending an important message across the world, and WIT helps finding possible mismatches in meaning across American, Indian and Singapore English.

I keep seeing tools talk about how many agents they can run in parallel or how much of the backlog they can take on.

But every additional agent also creates more work to review, more decisions to make and more places where something can quietly go wrong.