Campbell Macduff

Campbell Macduff

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Apple Creator Studio price point

Apple today said it is putting six tools together under a single subscription called Apple Creator Studio. For $12.99 per month (or $129 annually), subscribers get:

  • Final Cut Pro (Mac and iPad) for editing video

  • Logic Pro (Mac and iPad), a digital audio workstation

  • Pixelmator Pro (Mac and iPad) to edit images

  • MainStage (Mac) to turn your computer into a musical instrument

  • Motion (Mac) to create video animation

  • Compressor (Mac) to transcode media files into other formats

  • Extra features on Keynote, Pages, Numbers and (soon) Freeform

Considering tools like Final Cut Pro only used to sell for a one-time purchase of $300 and then later on just iPad for $4.99/month, how does this deal look for consumers? Do the bundled items some of them video, some of them audio make sense together? And since Apple can offer it through its own App Store without charging itself commission, where can competitor products compete?