About

I'm part of the founding team in APAC at Sierra and Executive Leadership Coach based in Singapore with 15+ years of experience in startups, management consulting and tech. I strive to create an impact by building and scaling high-growth B2B GTM teams in Asia and coaching leaders and talent to reach their next level. At Sierra, we are partnering with the largest Enterprises in APAC to transform how they connect with customers through AI agents that are more human, more helpful, and built for scale. As an Executive Leadership Coach (CPCC, ACC), I serve founders and leaders as a sounding board, coach and business advisor to problem-solve and develop new leadership skills.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

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17h ago

How do you market a product when you hate marketing?

I am not really big on promoting myself or what i do, but in this day and age you can have the best app/idea on earth and if no one will get to it then it's nothing. So what do you do? How do you promote? on a budget.

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19h ago

What is the proper balance between building and speaking to your customers?

There is always a new feature to ship, a bug to be squashed, an improvement that seems necessary.

However, whenever I take time to speak to my customers, I always end up learning far more than I had imagined, and in some cases, discovering that what I had just built wasn t even worth it.

The hard part is when do you stop building and start listening.

How many hours of the week do you set aside for customer discussions?

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