I m a product designer and engineer from Noosa, Australia, and over the years my work has sat across technology, media, and design. More recently, I ve been building Lucid, a transparency-oriented news platform designed to help people compare coverage, identify bias patterns, and make better-informed decisions.
What the work has taught me is that the problem is rarely a lack of information.
Most people are not starved of content. They are navigating what I once described as carefully shaped slices of reality where headlines, ranking systems, editorial incentives, repetition, and platform mechanics all influence what reaches us before we ve had a chance to make sense of it ourselves. That idea became the basis for The Architecture of Attention.
One thing that kept bothering me about the way we consume news online is that we rarely see a story in context.
Most interfaces present one article at a time, even though the reality is that every story exists as a field of coverage. Different outlets emphasise different facts, tone, and framing.
When you read coverage across multiple publishers, you start to notice patterns:
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
