About

Personal Branding Strategist with deep experience in content, storytelling and strategies. Specializing in LinkedIn. I also am the host of the podcast Influence - Personal Branding for Founders; a high-impact podcast for entrepreneurs, founders, investors, coaches to build their online presence with impact. And an internationally ranked Apple Podcast in Marketing. I've worked with Founders, Coaches, C-Suite Executives in various industries like FinTech, B2B Tech Marketing, B2B Product Marketing, Climate Change, Apparel, Soft Skills, Security among others.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

Nika

1d ago

Why did you lose your Product Hunt streak and what was your record?

@charlie_hb started quite an interesting thread where he outlined on which days people lose their streaks the most often.

He showed some stats regarding days in a week, but I am still lacking the reasons.

The most common ones I have heard were:

Nika

2d ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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