Marketing is often treated like a support function. Something nice to have. Easy to cut when things get tight.
That thinking is exactly why most businesses struggle to grow.
Marketing is what makes people remember you. It s what builds recall, shapes perception, and quietly plants your brand in a prospect s mind long before they re ready to buy. When that moment comes, they don t discover you they remember you.
YC-backed @Mintlify (YC W22) just announced a $45M Series B round, bringing their total funding to $67M, to "accelerate [their] mission of building the knowledge infrastructure for AI."
Read in their blog announcement:
Mintlify now powers documentation for over 20,000 companies, with content reaching more than 100 million people every year. This round accelerates our mission to become the knowledge layer that makes products understandable, usable and discoverable by AI agents.
Hi Hunters, my name is Alfred and i'm launching on ProductHunt 17th of april.
I know that it's a bit close to the deadline but will anyone be the hunter for my project? Project link is: https://rainz.net and the link to the launch is: https://www.producthunt.com/prod...
ClawOffice was a bit of a gimmick - a 3D virtual office for AI agents. It was fun to build and got some attention on launch, but let's be real: it didn't take off. People thought it was cool for a minute, then moved on. No real retention, no real problem being solved.
Here's what I actually learned from it:
Novelty value. A cool concept gets you a launch day. It doesn't get you users who come back on day 30.
I was building for the demo, not the workflow. ClawOffice looked great in a screenshot. It didn't solve anything measurable for anyone.
"What gets tracked gets improved" is real. The founders I talked to afterward all had the same pain - they were shipping features and running experiments with no clue what was actually driving revenue.
I had an idea. I had a plan. And the first thing people asked was, "Have you talked to investors?"
My answer was no. And it still is.
Not because I couldn't. But because I genuinely believe the best infrastructure gets built when you're obsessed with the problem, not the pitch deck. Investors optimise for scale before depth. I wanted to go deep first.
