Joe Griffin

We're the most caffeinated generation in history, and also the most health conscious.

We already track macros, steps, reps, heart rate and sleep. But there's a hidden variable that effects every single one of these metrics that nobody has even considered.

While I pride myself in Clarity being the first of it's kind, I'm also extremely excited that we are currently building the worlds first data set of verified caffeine products and spotlighting brands for actually knowing the caffeine content of their drinks.

There are some other 'caffeine trackers' in the wild, but they all pull their data from the same available data set which is unfortunately not accurate. Clarity will only feature brands and products that know their caffeine content, this allows you to make truly strategic decisions about your dosing and timing.

This isn't a detox.
It's not about quitting.
It's a 7-day challenge to understand your actual caffeine habits and how they're affecting your performance.
Here's how it works:
Days 1-3: Awareness Log every coffee, tea, and energy drink in Clarity.
See how much is still active at bedtime. No changes yet, just observe.
Days 4-5: Pattern Recognition Clarity shows you the invisible patterns. Late doses. Accumulated interference. Sleep debt loops.
Days 6-7: Control Make one timing shift. See the difference. The goal isn't less caffeine. It's understanding what's actually happening and using it with intention, so you can take control.
7 days. Zero pressure. Full clarity.
Ready?