Fernando Leon

Fernando Leon

Building Acaso. Fashion is social.

About

Co-founder of Acaso — a social fashion app where friends share closets and try on each other's style with AI. Started as a physical clothing brand, pivoted to tech. Building in Brooklyn with my wife and cofounder Camille.

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Forums

Nika

1mo ago

Did you choose to bootstrap or go the funding route and why?

Today's Product Hunt lineup genuinely surprised me in the best way.

TL;DR: As @aaronoleary said  one or more companies launching today will get a YC interview and potentially funding.

Product Huntp/producthuntAaron O'Leary

2mo ago

Launch tomorrow and you could get a YC interview

If you re still sitting on your launch, this is the push.

YC made a special exception for this community: one or more companies that launch tomorrow will get a YC interview and potentially funding. A YC partner will review every eligible launch.

Fernando Leon

2mo ago

What was the moment you knew you had to pivot?

We started as a sustainable made-to-order clothing brand. Custom pieces, small batch, everything done internally sourcing, pattern making, grading, cutting, production. The unit economics actually worked because we controlled the whole chain. We even partnered with creators in the thrifting space to get the word out.

But we still couldn't reach enough people. Getting a small brand in front of a large audience without a huge marketing budget is a different kind of impossible. We were bootstrapping and every channel felt like shouting into the void. The product was good. The audience just couldn't find us.

That was the moment realizing we didn't have a product problem, we had a distribution problem. And no amount of improving the clothes was going to fix it.

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