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Fernando Leonleft a comment
The best thing I've done for marketing is honestly just going out and talking to people. Go to tech events, introduce yourself, talk about what you're building. The first few times you'll be shaky — stumbling over your own pitch, unsure what to emphasize. But eventually you find a flow. And then something interesting happens: you start noticing how people react to certain words or ideas. That...
I'm good at building. Marketing is a different story.
JamesJoin the discussion
Fernando Leonstarted a discussion
We got laid off/waited out our jobs to build a fashion app where friends share closets
Hey everyone — I'm Fernando, co-founder of Acaso. We're building a social app where friends share their closets and try on each other's style using AI-powered virtual try-on. The idea came from a simple observation: people have always wanted to try on their friend's closet. That's actually how most of us develop our own sense of style — not from algorithms or influencers, but from the people...
Fernando Leonleft a comment
Honestly I think launching is less of an event and more of a loop. We're building Acaso (social fashion app) and I feel like we're constantly "launching" — rotating channels, testing different messaging as new features ship, and watching what users actually respond to. For example, early February we shipped a remix feature and focused all our marketing around it. Did user interviews, tracked...
I've been preparing for this launch. I'm still not sure it matters.
HarryJoin the discussion
Fernando Leonleft a comment
This is something we're actively working through at Acaso (social fashion app with AI-powered virtual try-on). For us it comes down to cost structure. Our most compelling feature — virtual try-on — is also our most expensive to run. So the free tier gives you enough to feel the magic, and if you want more, that's where the subscription comes in. We're also building around closet sharing — you...
How do you decide what features should be free and what should be paid?