With tools like Claude Code now capable of writing scripts, automating workflows, and even generating ad creatives the lines between engineering and marketing are blurring fast.
Performance marketers have traditionally relied on analysts and developers to build dashboards, run A/B tests, and automate campaign logic. But with AI coding assistants, a marketer with basic prompting skills can now do much of that themselves.
Everyone's racing to use AI for advertising. But does AI actually understand an ad? Like, really understand it the message, who it's talking to, whether it's landing? Or is it just vibing and generating plausible-sounding words?
We couldn't find a benchmark that tested this. So we built one.
We took 108 real ads the kind you'd scroll past on Instagram or see on a billboard in Tokyo. Fashion, fintech, food, health, FMCG, D2C. USA, EU, Asia. Some with influencers, some without. The kind of messy, real-world creative that agencies actually deal with.
Stop juggling excel sheets, ad platforms and creative tools. ad-vertly is an autonomous AI agent that runs your entire performance marketing through conversation. Mention your brand — it instantly learns your voice, style, and audience. Generates on-brand images & videos ads without any upload. Research competitor ads across ad libraries. Manage Google, Meta, Taboola & Outbrain campaigns in plain English. Just describe what you need and watch it execute.
