Gaurav Singh

Nice milestone, Bunty. The rename from "Export Studio" to "Studio App" is a smart scope expansion. Exporters have a ceiling on perceived value because people think of them as one-shot utilities. A workspace has recurring stickiness. To your question on organizational features: the one thing I keep wishing for in AI chat tools is a way to flag conversations as "still in progress" versus...

One of the best PMF write-ups I've read on here, Tanay. The "get your facts from customers and keep your opinions to yourself" line is something I want to print out and put on my wall. The part that stuck with me most is going from 40 people to 5 overnight and choosing to show up as a strong leader anyway. That takes real clarity of mind when you are also processing the grief of shutting down...

This is the kind of insight that only becomes visible when you reach real scale. 24M streaks gives you a dataset most apps will never have, and Friday being the biggest drop day makes a lot of behavioral sense when you think about it. The week structure creates a mental reset. People are usually disciplined early in the week, then the weekend mindset starts creeping in on Thursday and Friday....

Pablo, the transparency here is really good. Most solo founders would just go quiet while dealing with a CI mess and hope nobody noticed the delay. You turned it into a proper update with context, which builds more trust than a clean launch would have. Apple's code signing and CI pipeline issues are one of those things that look simple from the outside until you are in them. The cryptic errors...

Congrats on 20 months, Kshitij. Going from 6 to 20+ trigger types is a lot of surface area to manage while keeping the product coherent. Respect. To your question, the part that should handle itself but still does not is knowing when NOT to send. Most IG automation tools optimize for volume: more DMs, more replies, more reach. But the best responses often come from staying quiet on certain...

The "your data never leaves your device" angle is genuinely differentiated, Mark. Most habit trackers treat privacy as a footnote in the settings page rather than the whole product thesis. As a solo founder myself (building ad-vertly), what strikes me about this approach is that you picked a moat that big companies are actually worse at. A funded startup with investors asking for growth...

We struggled with this a lot at ad-vertly, and here is the framework that actually worked for us. Free should do enough to prove the core value promise. If users cannot experience the "aha moment" on the free tier, they will never trust you enough to pay. So we gave full access to one marketing agent on the free plan, not a crippled version of every agent. Paid should be the thing that makes...

Good call on the kill switch, Alexandr. That instinct to protect users from a broken experience over keeping the numbers clean is exactly right. Day 65 at 1,348 - building in public like this is underrated. Most founders avoid posting on the hard days. The readers who follow these daily updates are watching for the real thing, not the highlight reel. Concurrency bugs are among the most...

This is one of the more important posts I've read on PH in a while. We ran into a version of this at ad-vertly too. Early on, we were tracking "campaigns launched" as our primary success metric — it looked great, numbers going up. But campaigns launched is an input metric, not an outcome one. When we switched to tracking "marketing tasks founders stopped doing manually," we got very different...

Respect for being honest about it, Mazin. Not enough founders do this — most just quietly disappear. The decision to hold the name is interesting. "FinKitty" has real potential in the personal finance space if it ever found the right angle — something playful that takes the anxiety out of money. That's a big unsolved problem. The harder question is always whether the idea was wrong or the...

This hit close to home, Imed. The "no enterprise features until someone pays" rule is one I wish more founders wrote down before spending a dollar. To answer your question: yes. We built a full "agency mode" for ad-vertly early on — multi-seat dashboards, white-label reports, client management — based on inbound interest from a handful of agencies who said they'd pay. None did. Turns out "I'd...

Really respect this write-up, Taras. The "building for the demo, not the workflow" lesson is one more founders need to hear. To answer your question: our first version of ad-vertly was over-engineered. We built a beautiful dashboard with 15 integrations before we had a single paying user. Launches felt great — "look at all these integrations!" — but nobody stuck around because we hadn't nailed...

We went product-first at ad-vertly - and I think it was the right call for us, but I'd add some nuance.The "build personal brand first" path works well if you already have an audience or credibility in the space. If you don't, you can spend months building content that nobody reads, then launch to silence anyway.Product-first let us get real signal fast. Within weeks we knew exactly who the...

Malith, this is a really sharp insight. The AI visibility blind spot is real and most founders I talk to haven't even thought about it yet. They're still optimizing for Google rankings while their potential customers are asking ChatGPT for recommendations instead. I run ad-vertly where we're building AI marketing agents for solo founders and GEO (generative engine optimization) is one of the...

Really appreciate this framing, Mona. We're seeing the exact same tension in marketing automation. I'm building AI marketing agents for solo founders (ad-vertly) and the temptation is to optimize for volume: more posts published, more ads running, more campaigns active. But that's just the marketing version of DAU. The metric that actually matters is whether the founder got a qualified lead,...

This hits close to home, Imed. The enterprise pull is seductive but the selling motion is completely different and most small teams underestimate that. I'm building marketing autopilots for solo founders (ad-vertly) and we almost went down the same path when agencies asked for a white-label version. We kept asking: who needs this most right now? For us it was solo builders who can't also become...

Honestly, old Xcode simulators and iOS device backups are the hidden culprits that catch people off guard — those can be 20-50GB without you realizing. After those, your list is spot on: duplicate photos are almost always the #1 space hog for most people. The fact that OptiClear handles all three of those categories natively is a solid selling point. Would love to see "Xcode junk" added as a...

This is solving a real pain point for performance marketers running international campaigns. The problem with "translated" video ads right now: you dub the voice, add subtitles, and call it done — but the on-screen text still says "Limited Time Offer" in English while the voiceover is in Thai. The disconnect kills trust and conversion rates in non-English markets. Building ad-vertly.ai, we work...

The "shared context end-to-end" angle is what makes this genuinely interesting to me. Most AI creative tools treat each output as a fresh start — image, then video, then copy, all disconnected. The result is creative that looks like a ransom note: technically competent, visually inconsistent. Building ad-vertly.ai, we obsessed over this same problem from the advertising side. A campaign should...