Will Claude Code replace performance marketers?
With tools like Claude Code now capable of writing scripts, automating workflows, and even generating ad creatives — the lines between engineering and marketing are blurring fast. Performance marketers have traditionally relied on analysts and developers to build dashboards, run A/B tests, and automate campaign logic. But with AI coding assistants, a marketer with basic prompting skills can now...
We gave AI 108 real ads and asked it to think like an advertiser. Here's what happened.
We had a dumb but nagging question. Everyone's racing to use AI for advertising. But does AI actually understand an ad? Like, really understand it — the message, who it's talking to, whether it's landing? Or is it just vibing and generating plausible-sounding words? We couldn't find a benchmark that tested this. So we built one. We took 108 real ads — the kind you'd scroll past on Instagram or...
We’re building the first thinking machine for advertisers
Hey PH 👋 I'm Gaurav — an engineer and marketer rethinking how ad decisions get made. Most tools today help you make ads faster. But no tool tells you what to run, why it will work or why will it not work. Every decision seems so much guess-work. That’s where ad-vertly comes in. We’re building a creative reasoning engine that: Understands ads like a strategist Benchmarks like an agency Simulates...
Excited to Join Product Hunt 🚀
Hey everyone! I’m Gaurav & my background is marketing technology. I passionate about making advertising less guesswork and more science. Right now, I’m building ad-vertly, an AI tool that helps decode the emotions behind ad creatives so brands can craft content that truly connects — without tracking users or relying on intrusive tools. We recently launched a version that analyzes emotional...
