Grace O'Malley

Source.

All of us want customers on our platforms. However, a sign-up is very different from an engaged user who keeps returning and finding value over time.

Creating the right user experience, without being too intrusive, spammy, or in your face , can significantly improve engagement, increase conversions, and reduce churn. In my experience, a platform s success is defined far more by its active users than by the total number of people who have ever signed up.

Below are a few approaches I ve seen work well, along with some that haven t been as effective.

First of all, I want to thank you for voting for us in yesterday's launch - you still can, the week is not over. HERE

Second thing, I summarised some things that I realised, reflected on, and maybe should have known sooner: