About
I’m a marketing leader with extensive experience driving large-scale digital transformation for complex international organisations and global brands. My passion and focus are building advertising practices that bring storytelling and performance-led growth together. Successful programs have the same key characteristics. It’s people and culture first, successful transformation builds on not tries to disband the culture and expertise in the organisation. Secondly, future forward transformation seamlessly integrates paid, earned, owned and shared marketing strategy with technology and data. And this global vision needs to translate into measurable regional success, balancing organisational design with financial rigour and a focus on short- and long-term ROI.
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