Ian Fletcher

An audit of 212 brands found that more than half had zero visibility when AI answered pricing-related questions within their categories.

Consider someone using ChatGPT to compare project management tools. They might begin by asking for popular platforms and then narrow their search to pricing, subscription plans, and features included at different price points.

When you re hungry for feedback, it s tempting to listen to every user who has an opinion on what to build next. But recently, we realized that building for high volume free users was actually diluting the core experience for our ideal paying customers.

Saying no to enthusiastic users is tough, especially when you want to keep your community active and engaged.

For founders who have balanced early feedback loops: how do you systematically separate high-value signal from broad feature request noise?