Jacob Miller

Hopefully this isn t your second Ting notification overload in a couple of days

We got top three launch for the day yesterday! We're so delighted and grateful. Thank you for upvotes, comments, good vibes and giving us the energy to keep pushing.

We said we d give Product Hunt something extra, but we didn't want to spam yesterday.

This is something I ll find out in just a short while, one week from now (Jan 28), as I m about to re-launch a digital detox app. If you want, follow, maybe you will be on watch of my steps and activities

However, that s not the main point of this post.

What s worked for us looks very different from spray-and-pray.

We ve learned that outbound works when it s intentional at every step.

A few things that made the biggest difference for us:

Getting the ICP really right. Sometimes the first outreach isn t to the buyer, but to someone who can open the door.
Personalization isn t optional. Company context, role, recent updates. Generic gets ignored fast.
Channels are chosen by output, not comfort. We double down on what actually converts.
The first message rarely works. Conversations usually start around the third or fourth touch, if there s value each time.
Timing matters more than volume. Funding news, hiring, social posts. Showing up when the problem is top of mind changes everything.
We focus on relationships, not just pipeline. Some buy later. Some refer. All conversations compound.
Context before calls helps. If someone engages multiple times, the conversation feels very different.
Signals matter. Engagement often tells you when to reach out, not just who.