Jermaine Lafond

Jermaine Lafond

Head of Marketing

About

I have over 8 years of experience in tech marketing, helping products reach new audiences and turn growth opportunities into real business results. At GoLogin, I focus on marketing strategies that improve visibility, attract customers, and increase revenue. My previous experience includes growing Flatlogic’s customer base, co-founding Kuoll, and working on business analysis at Ernst & Young. These roles have given me a broad understanding of SaaS, product marketing, SEO, and business development. Alongside my professional work, I’m pursuing a second BA in Computer Science at the University of London. I enjoy exploring new ideas, learning about emerging technologies, and connecting with people who share an interest in marketing and technology.

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Tastemaker
Tastemaker

Forums

How do you convince your team to pause feature development to shorten Time to First Value?

Our churn analysis revealed a painful truth: 60% of paying users who canceled had only configured half of their workspace setup. They got stuck in administrative setup before every experiencing the core benefit.


The urge is always to ship the next shiny tool on the roadmap, but right now our biggest bottleneck is the multi-step configuration process.

How do you reprioritize your roadmap to strip down setup steps without hurting enterprise power user requirements?

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