Jochen Madler's profile on Product Hunt

All activity

11h ago

Hi Product Hunt! I'm Jochen, co-founder of sitefire (YC W26). 👋 My co-founder Vincent and I met at TU Munich, and have backgrounds in software engineering and reinforcement learning from Stanford. We started sitefire in late 2025 after becoming convinced of one thing: Websites are going away. Going forward, people will interact with brands via AI agents like ChatGPT and OpenClaw. This means...

sitefire.aiMarketing suite for the agentic web

Jochen Madlerlaunchedsitefire.ai

11h ago

sitefire (YC W26) is the marketing suite for the agentic web. We don't just monitor - we act: sitefire agents analyze what content drives citations, write brand-aware articles, and push to your CMS (Framer, Webflow). sitefire agents also surface PR outlets and UGC that influences AI answers, and provide tailor-made outreach suggestions. Save yourself a SEO and content person, and use sitefire to start marketing to agents.

sitefire.aiMarketing suite for the agentic web

Jochen Madlerstarted a discussion

11h ago

We believe websites are going away. At least, in the traditional sense.

Not tomorrow, but more and more people are discovering products, comparing options, and making decisions through AI agents like ChatGPT, Perplexity, and OpenClaw. In this case, they never visit a homepage. They never see a landing page. They just get a recommendation from an AI, and either the brand is in that answer or it isn't. This changes everything about marketing. The question is no...

Jochen Madlerstarted a discussion

1d ago

Welcome from the sitefire team 👋

Hey there, we are Jochen and Vincent, founders of sitefire. With sitefire, we are building the marketing suite for the agentic web. We help brands to create content that gets their products discovered and used by AI agents like ChatGPT and OpenClaw. We are a startup from Munich, backed by Y Combinator, and currently located in San Francisco. 🇩🇪 🇺🇸 Happy to answer any questions about us or sitefire!