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Tastemaker
Tastemaker
Gone streaking
Gone streaking

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How do you make sense of competitor data in AI-generated answers?

One interesting finding from our database is that the number of competitors appearing in AI answers does not determine a brand's share of voice.

In one category with 1,868 named brands, a single brand held 21% share of voice. Meanwhile, two brands competing against fewer than 400 held under 8%.

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2d ago

Stop using confirmation dialogs and make user actions reversible instead.

I used to put a confirmation popup before every delete action in our dashboard. I thought I was protecting our customers from making mistakes and ruining their own data.

I watched session recordings. Realized people blindly click the confirmation without reading the warning text. The confirmation became muscle memory so they were still accidentally deleting projects and flooding our support inbox. The friction annoyed users while completely failing to protect the distracted ones.

We completely removed the confirmation boxes. Built a soft-delete system instead. Now when someone clicks delete the item instantly vanishes from their view. A small toast notification appears with an undo button.

Our accidental deletion tickets dropped to near zero within a week. Users get a smoother interface without annoying popups and they have a five-second window to fix a mistake when they actually make one.

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