Joudel Janoska

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

The large AI labs (Anthropic, OpenAI, Grok, Gemini, etc) are constantly releasing new versions and improvements.

People on social media often advocate for one specific model claiming that it performs tasks better than others.

• I know many countries (especially in the European Union) are moving toward requiring AI-generated content to be distinguishable from human-generated content. Gemini already does this with images, and now Claude does it with text.

• Social platforms are also creating their own identifiers that can detect and label AI-generated content, such as AI labels on X and LinkedIn.

I understand all sides of this:

Governments want to prevent misinformation.
AI companies can use it as a way to promote their tools.
Companies and SoMe platforms can distinguish AI-generated content from human-created content.
And AI tools can essentially create their own trademark on the content they generate.