Khathahat SITTHIHONG

Khathahat SITTHIHONG

Building IMPRINT · 4,000-weeks tracker
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Project Manager turned indie maker. Built IMPRINT in 90 days after reading Four Thousand Weeks. A weekly ritual that turns 4,000 weeks into a life you can see. Stack: Next.js · Supabase · Stripe · Vercel Singapore data residency · Made in Thailand 🇹🇭 First SaaS I've shipped. Saying hi from Bangkok.

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Nika•

11d ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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