Khathahat SITTHIHONG

Setting up social presence right now for a SaaS launch and realizing how much of "scheduling" is actually decisions about what NOT to post. Curious what your default cadence suggestion looks like for solo founders with no audience yet?

Just shipped my first SaaS this month after 90 days solo, and I think the binary framing misses what actually happens. I "built first" in the sense that I didn't market until I had a working product. But the brand was forming in private the whole time — every UX decision, every word on the landing, the choice of which features to cut. When I finally went public, the brand didn't need to be...