Laureen

Laureen

CEO @ Direct Fondee

About

As CEO of Direct Fondee, I’m focused on building a strong, customer-driven business and turning ideas into sustainable growth. I lead the company’s vision, strategy, and day-to-day direction while working to create meaningful value for our customers and partners. I’m passionate about identifying new opportunities, improving operations, and building a team that takes ownership and delivers results. For me, leadership is about more than making decisions, it’s about creating a clear direction, empowering people, and continuously improving how we work. I’m committed to building Direct Fondee into a trusted, scalable, and forward-thinking company.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

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4d ago

A UX lesson from designing permissions in B2B SaaS

I ve been working on permission and role management for a B2B AI product.

One thing that makes this tricky is that a user s role doesn t always tell you what they should be able to do.

For example, someone might manage a project without managing the entire workspace. They need control over their project s settings and members, but that doesn t necessarily mean they should have access to organization-wide settings.

This creates an interesting UX problem.

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7d ago

Vibe coding is fast, but can you still explain what you built?

I think one of the interesting things about vibe coding is how quickly you can end up with something that works.

As a product designer, I used to spend more time figuring out how something should work before seeing it in action.

Now I can build a working version with AI much earlier in the process.

But there s something I ve started paying more attention to.

Instagram Following

Hi everyone,

Thank you again for the support on launch day. Ghostifier finished #9 with 111 upvotes, and I m still reading every comment.

I just set up an Instagram account, @ghostifier_app, to share what we re learning as we build:

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