Lawrence Porter

Lawrence Porter

Senior Propulsion Test Engineer
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About

I am an engineer driven by a passion for solving complex technical challenges while building organizations that deliver lasting value. My experience spans propulsion testing, systems engineering, structural analysis, product development, and manufacturing, providing me with a broad perspective that bridges engineering execution with operational strategy. Throughout my career, I have served as a Senior Propulsion Test & Development Engineer, Systems Test Engineer, Structural Analysis Engineer, Design Engineer, and Mechatronics Engineer. These

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ReSO AIp/reso•

5d ago

Are brands missing opportunities in AI pricing searches?

An audit of 212 brands found that more than half had zero visibility when AI answered pricing-related questions within their categories.

Consider someone using ChatGPT to compare project management tools. They might begin by asking for popular platforms and then narrow their search to pricing, subscription plans, and features included at different price points.

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7d ago

How do you fix product positioning when users love your tool for the "wrong" reason?

We designed our product to solve a specific enterprise problem, but our early adopters ended up using it for a completely different lightweight use case. While it brought in users our revenue model and positioning didn't align with how they were actually using it.

Pivoting your messaging to match user behavior can be tricky when it changes your entire ideal customer profile.

For founders who have faced a mismatch in product vision versus user reality: did you double down on the unexpected use case or re position to target your original vision?

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