Links
Forums
We believe websites are going away. At least, in the traditional sense.
Not tomorrow, but more and more people are discovering products, comparing options, and making decisions through AI agents like ChatGPT, Perplexity, and OpenClaw. In this case, they never visit a homepage. They never see a landing page. They just get a recommendation from an AI, and either the brand is in that answer or it isn't. This changes everything about marketing. The question is no longer "how do I rank on Google" but "how do I get cited by an LLM?"
We've been working on this problem at sitefire for the past months, and here's what we've learned so far:
- The content that ranks well in traditional search is often NOT the content that gets cited by AI agents.
- AI models heavily favor third-party sources (press, Reddit, forums) over your own website.