For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.
At the same time, we kept reading the same advice everywhere: "founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.
During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons).
One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation.
We analyzed the codebases of 100 startups that hit a scalability wall (*) The goal was not to find the most exotic bug. The goal was to find the most common, expensive, and preventable patterns of failure.
The results were almost identical across 85% of them. Here is what the data says.
The Timeline to Failure
Months 1 6: Everything worked. Fast releases. Happy customers. No time for architecture.
