Merle Bennett

Merle Bennett

Project Manager & Integrated Producer
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About

I am the Head of Projects at AMAKA Studio, a digital platform that showcases the best of African creative talent and culture through an online annual magazine. With over two decades of experience in producing photography, radio, TV, and digital content for advertising, I have a strong network of global creative talent and suppliers, as well as a keen eye for quality and innovation. My role involves recruiting and managing teams of creative talent from around the globe, sourcing and producing the shoots for the zine content, overseeing the postproduction, and ensuring the budgets and timelines are met.

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9d ago

An idea about how to write our launch day comments

In my experience, launch page comments tend to be either congratulatory and good luck or ask a question that has been asked before in the description. Both are very nice comments, but neither provide the creator any value.

The comment that singles out a specific component is much more valuable. Noting that the export screen saved you a step that you would typically take in Excel tells the creator how to preserve their creation. Likewise, noting where in the process you were lost is valuable feedback; both can take about twenty seconds to write.

In commenting today, I adhere to one principle - talk about something I tried and pose one question I can't answer using the content on the page. It results in fewer comments, but the answers are more meaningful, and a couple even started a dialogue.

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