You're building a product. Your focus is code, features, user experience. Not meta descriptions. Not FAQ schema. Not internal linking.
But content still needs to get done. Docs, landing pages, blog posts, metadata. And if you ignore it, nobody finds your product.
So you have a choice. Spend hours on content yourself. Hire someone who doesn't understand your product. Or let an OS handle it.
We're building ROSE ( Rankfender Fullstack Optimization Engine ) as a Git based library. An SDK you install directly into your repo. It runs on every commit. Checks your metadata. Validates your heading structure. Suggests internal links. Even auto fixes the small stuff.
Some of the most inspiring startup journeys of the last few years happened in plain sight.
@levelsio built Nomad List and Remote OK live on Twitter sharing revenue numbers, failures, and pivots in real time. @marclou does the same, shipping products publicly and turning his audience into his distribution. Both have built massive followings and real businesses partly because of how openly they build.
There's never been a better time to build. AI tools, smaller teams, faster product cycles.
Last year, @Supabase surveyed over 2,000 startup founders and builders to uncover what's powering modern startups: tech stacks, GTM, and approach to AI. [1]
Many things have changed since then, and they want to know what building at startups looks like in 2026.
I genuinely love listening to podcasts. It's one of the best ways I've found to stay on top of new trends, pick up strategies I wouldn't have discovered otherwise, and come across founders and operators I'd never stumble on through regular reading.
So I'm always on the lookout for new ones worth adding to the rotation.
