Mohit Gupta

Many brands measure AI search visibility by running a predefined list of prompts and counting how frequently they appear in the answers.

For example, a SaaS company might track prompts such as "best CRM software," "top CRM platforms," and "CRM tools for sales teams."

Imagine two buyers asking ChatGPT the same question about the best CRM software.

One manages a startup with five employees and needs affordable software with a simple setup. The other works at a large enterprise that needs advanced reporting, security controls, and integrations with existing systems.

A brand can appear frequently in AI-generated answers, but the context of those mentions matters.

For example, ChatGPT might recommend a company as the best fit for small businesses, mention it as an alternative for enterprise buyers, or cite its website while recommending another vendor.