The biggest lie in product building: "ship fast, learn later"
Everyone tells you to ship fast. Move fast and break things. Get to market before someone else does. I believed this for a long time. When we were building Murror, speed was everything. We pushed features weekly, sometimes daily. We celebrated every deploy like a small victory. But here is what nobody warned me about: shipping fast without learning is just organized chaos. We shipped a mood...
We killed our most requested feature and our engagement went up. Here is why.
A few months ago, the number one feature request for Murror was a detailed mood analytics dashboard. Charts, graphs, weekly trends, monthly breakdowns. People wanted to see their emotions visualized like a stock ticker. So we built it. And almost nobody used it more than twice. Here is what we realized: people do not actually want to analyze their feelings. They want to feel understood. There...
The retention trick nobody talks about: making your product feel like it remembers you
There is a moment that separates products people use once from products people come back to every day. It is not a feature. It is not a notification. It is the feeling that the product remembers who you are. I have been thinking about this a lot while building Murror. We spent so much time on acquisition, onboarding funnels, and activation metrics. But the thing that actually moved our...
Your first 50 users will teach you more than your last 5,000 lines of code
When we started building Murror, we did what most technical founders do: we disappeared into code for months. We built an emotion analysis engine. We refined our NLP pipeline. We designed beautiful dashboards. We were so proud of what we had made. Then we put it in front of real people. The first 50 users broke every assumption we had. They did not care about the sentiment accuracy score we...
The feature your users love most probably isn't the one you spent the most time building
When we were building Murror, we spent months perfecting our AI emotion analysis engine. Deep NLP pipelines, sentiment layers, the whole thing. We were so proud of it. Then we launched, and you know what users kept telling us they loved? The simple daily check-in prompt. A single question that asks "How are you feeling right now?" before showing them anything else. It took maybe two days to...
The one marketing lesson I learned from building an AI product that no one talks about
When we started building Murror, I made the same mistake most AI founders make: I marketed the technology. "Powered by AI." "Smart algorithms." "Personalized insights." All the buzzwords. And you know what happened? Crickets. The turning point came when I stopped explaining what Murror does technically and started talking about the feeling people get when they use it. Not "AI-driven emotional...
Why the best AI products feel less like tools and more like teammates
I've been thinking a lot about what separates AI products that people actually stick with from those they try once and forget. The pattern I keep noticing is that the ones that win aren't necessarily the most powerful — they're the ones that feel like they understand your context. Think about it: most AI tools today are essentially fancy command lines. You give them an instruction, they spit...
What actually gets a product to the top of Product Hunt?
The market has never been this crowded. AI has made it possible to go from idea to shipped product in days which means Product Hunt is now flooded with launches every single week. More products, more noise, more competition for the same front page. So I've been thinking about this a lot: what actually separates the products that make it to the top from the ones that quietly disappear by noon?...
Nobody talks about the products that survived because they shipped slow.
The builder internet has one dominant religion: ship fast, learn fast, iterate. And honestly? It's mostly right. I'm not here to argue against iteration. But I've been noticing a pattern in products that actually lasted and it's uncomfortable: A lot of them were embarrassingly slow at the start. Not because the founders were lazy but because they were obsessive about the wrong thing to ship...
From one prompt to a full AI-generated video in under 2 minutes
I tried to type one prompt into Claude. 40 seconds later: a fully rendered, narrative-driven video complete with scenes, transitions, glitch effects, and a synthesized soundtrack. The prompt: "Can you use whatever resources you like, and python, to generate a short 'youtube poop' video and render it using ffmpeg ? can you put more of a personal spin on it? it should express what it's like to be...
I stopped asking AI to do tasks. I started asking it to think with me. Here's what changed.
Most people are using AI wrong and I was one of them. For the first year, I used AI like a fancy Google. "Write me a product description." "Summarize this." "Give me 10 ideas for X." Useful? Sure. Transformative? Not really. Then I tried something different, and it rewired how I work entirely. The shift: From "do this" → "think through this with me" Instead of: "Write a go-to-market strategy...
Content created by you or decided by AI, which one is higher quality?
While building a product, I’ve also been trying to run content on social media to bring in more traffic. I experimented with creating AI-generated characters and producing UGC-style videos around them. During this process, I realized something interesting: there are hundreds of tools that can generate virtual characters and UGC-style videos. But what actually makes a video engaging isn’t the...
What have you been able to build with AI as a non-technical person?
Before AI, I always thought I would NEVER learn how to code. I genuinely admired technical people, watching them code felt like watching magic. I remember wishing that maybe one day, I could do something like that too. I’ve never had any formal education in programming, and I had zero experience building apps. But with AI, I was able to start from just an idea and slowly figure things out on my...
Telling your own story is just as important as telling the story of your product.
When I first started, I believed that as long as I built a great product, it would naturally become popular. But as I zoomed out, I realized the market is incredibly competitive. Having a good product alone isn’t enough to truly convince users. That’s when I began building my presence on social media creating content about myself, sharing my journey, and talking about the product I’m building....
What matters most when choosing a long-term teammate beyond skills and experience?
When I interviewed for my current company, I had a conversation with the Founder and PM that lasted more than an hour. Interestingly, only about 30% of the discussion focused on my experience which made sense, since my background wasn’t directly related to the role I applied for. The remaining 70% of the conversation was about how I approach real-world problems, my mindset toward the work I...
How long does it usually take to upgrade your product before releasing it on Product Hunt?
After our first launch on Product Hunt, our team spent a little over a month upgrading the product. There were major changes to the UI and several new features added, so the process took time from discussions and redesigning the interface to testing, fixing bugs, and updating AI prompts. We’re also a very small team, so everyone had to push themselves to give 200%. Time and resources are...
What do we need to prepare before launching on Product Hunt?
Our team is planning to launch a new version of our product on Product Hunt next week, after a period of optimization and improvements. As we get closer to launch day, I realize there’s a lot to prepare, and I’m curious about how other teams usually approach this process. So far, here’s what we’ve been focusing on: Most importantly, making sure the product works well and delivers real value...
What kind of music do technical folks usually listen to?
I’m curious. Do you usually work with music on? Do you have go-to songs or playlists that help boost your energy and creativity while working? Personally, I like starting my mornings with chill instrumental piano music to ease into the day. Later on, I switch to R&B, pop, or something more upbeat to keep the momentum going. Recently, I’ve been vibing with: Love - Keyshia Cole So Easy (To Fall...