Ms. Harita Kanuri

Ms. Harita Kanuri

Founder & CEO, Nav-vera | AI for Retail
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About

Founder & CEO of Nav-vera — upload any floor plan, get live turn-by-turn indoor wayfinding in 24 hours. No app download, no beacons, no site survey. Live in US grocery retail and Indian electronics manufacturing. Author of "Mapping Intelligence." Building the map layer for every venue Google doesn't map.

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AI Context Flowp/ai-context-flow•

5mo ago

What would you do if you were told the problem you are working on will NEVER make money?

"Data portability doesn't make money."

I heard this for years - from market leaders, from VCs, from people I respected.

"This is a regulatory problem, not a technical one." "This is a feature, not a product." "People don't pay for idealistic things."

<<Back story>>
In 2019, my team and I went deep into Self-Sovereign Identity: wrote research papers, ran experiments, and found ourselves at the intersection of data, identity, and web3. Right at that intersection lay data portability and sovereignty: the ability to own your data and take it anywhere on the internet.

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6mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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