For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.

People s motivations for wanting something of their own vary quite a lot.

So far, though, I ve most often heard these three answers:

• To make a lot of money.

• To work really hard until 30 so I can relax later in life.

• Time and location freedom.

So you might not believe this but I actually have 130,000 followers on X, and it does absolutely nothing for you when trying to start a business.

Although I'm new here, I already feel like I have found the place that I was beginning to believe didn't exist, a place you wouldn't get banned for wanting to talk business, to tell people how excited you are about launching your product. Every place online regarding promoting your company is dominated by an industry of money grabbers. And what's more important, pouring your money into these companies for their service and advertising simply doesn't work. These companies have convinced us that's it's normal for us to pay $1 $6 a click and it's madness.

This is my story. I recently got let go from a company I worked for for 8 years, then I had a serious operation, followed by nearly dying, it was wild. Coming out of that I promised myself if I would do anything then I would try to do something positive for the world, find a way to teach my son all the things I realised I hadn't taught him yet.

So I started HomeSafeEducation and I truly and honestly believe if you take a look at them, every single one of you will know someone that you could think it would be useful for as a customer and not many companies can say that and really mean it.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).