Nenad Kojić

Nenad Kojić

Product Designer at Reviva Softworks

About

"Hello, I’m a Product Designer with 20+ years’ experience making products feel obvious, rendering friction absent and eliminating hesitation. I love working on gnarly product problems. I remove friction where users hesitate or stall, reducing drop-off rates and preventing lost revenue due to abandoned transactions. I've successfully untangled problems for clients like; Deliveroo, Lloyds Banking Group, Shell, and the National Lottery, increasing the latters conversion rates resulting in over £1 billion in revenue."

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1d ago

I work less now

I used to work 12-hour days. Wake up, open laptop, close laptop, sleep. I thought that was what it took.

Then I burned out. Badly. Couldn't look at my product for two weeks. Felt guilty the whole time.

When I came back, I set a rule: 6 hours a day max. No exceptions. I was sure I'd fall behind. I was sure everything would fall apart.

Nothing fell apart. Actually, I got more done in 6 focused hours than I ever did in 12 scattered ones. I stopped pretending to work. Stopped refreshing things. Stopped doing tasks that felt productive but weren't.

Has AI made the "MVP" meaningless, or just raised the bar for what counts as one?

I've been thinking about this since I watched a friend spin up a functional SaaS dashboard in a weekend using AI. It wasn't polished, but it worked. Two years ago that would have been a month of work.

On one hand, it feels like the barrier to entry has collapsed. On the other, the amount of noise on Product Hunt and Reddit has exploded. Every other launch is an AI wrapper or a "vibe-coded" tool.

If you're building now, does shipping something fast with AI still feel like an accomplishment, or has the goalpost moved to distribution and retention instead? Curious how others are calibrating their own sense of "done" when the tools make shipping so easy.

🧑‍🏫 What makes a product pitch deck work?

I think a pitch deck is almost like a passport for a startup =)

It needs to contain all the important information about the business, but at the same time, it has to be presented in the right, clear, and aesthetic way.

I m realizing how difficult that balance actually is...

Too much information - nobody wants to read it.
Too little - the business isn't clear.
Too much design - the message gets lost.
Too little - it becomes just another boring document.
So, I have a lot of questions =D

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