Nicole Howitt

One thing I think many businesses struggle with is identifying which products or features to build that will a) enhance the product offering and b) make the users and community feel heard. There's something really interesting about the fact that AI has no stake in the outcome. No ego, no awkwardness, no bad vibes after the call. Getting honest feedback from real users can sometimes be...

This is something our team thinks about constantly and building an AI-powered SaaS makes it feel even more acute. The bar has shifted. Users don't compare you to your direct competitors anymore. They compare you to every great AI experience they've ever had. That first 60 seconds isn't just onboarding your customer, it's also your entire argument for existing. Where we've landed (for now, at...

Huge week for the team! Been using the new editor for my own notes and it’s already changed how I organize ideas, especially jumping between saved content and personal docs. Big step for Recall!