I admit: I'll never have a 235-day streak on here, but I’m okay with it. You?
I started hanging out here regularly about a year ago, and I quickly had to accept one truth: I'm never going to hit a streak longer than 5 days. Why? Because, honestly, I like logging off on the weekend. Obviously, I love the products and the people here. But I feel like, sometimes, we could spend our time better than just staying online. Many platforms, from social media to professional...
Go big right from the start or grow slowly?
I was watching an interview with one of Airbnb’s founders recently, and one specific detail really stuck with me. In the beginning, they didn't try to conquer the travel industry; they barely even tried to conquer a city. They started with about 50 core users in the New York area. They catered to a hyper-specific, tiny niche and built their empire outward from that one small epicenter. Right...
How do you deal with marketing and communication when you're bootstrapped?
If you're working alone or maybe have only one co-founder, dealing with all the tasks can easily become overwhelming. You know you need to do everything, but where do you start? One big part of building a start-up is managing communication and marketing: Do you build the landing page first so you have a link to share, or do you figure out your brand identity first so the page doesn't look like...
Please, stop naming your startup “Something-ify.ai” (brief rant from a professional copywriter)
Every morning, I scroll through the new launches to see what people are building, as many others do, and some recurring patterns are simply impossible to ignore. When your product hits the front page, you have exactly three seconds to convince someone to click. Just three gatekeepers stand between you and a new user: Logo Product name Tagline There are a thousand nuances we could dissect here,...
We all talk about marketing, but does someone really know what it means?
Is it about creating social media content? Finding the right audience? Or is it pure promotion with ads and campaigns? In 2026, with every market saturated, marketing is essential for survival. But what is it actually? Well, it's more complicated than you might think, as it involves different elements: The Product The part all makers love: creating something functional that solves a real...
That moment when you think your project is doomed and then...
I want to be completely honest with you. NiceJourney has been a "work in progress" for quite some time now. The first time we started discussing it was when my partner graduated from university, around 2 years ago. We both were super excited to build something from scratch and to decide how to run our own business: we didn't want to work for Upwork or Fiverr, we didn't even want to become...
How much do you rely on AI for your copy? (A writer’s genuine question)
When you're bootstrapping, cash is handled very carefully. You don't have thousands to drop on an agency just to see if your idea has legs. But you still need words to write social posts, a simple landing page to gauge interest, maybe a full email sequence, and much more. From what I’ve seen as a professional writer, most new founders tend to rely on three main alternatives: DIY route: Firing...
How in 2026 we'll need more human interactions than ever before
Recently, I read an article talking about how AI is reshaping marketing, and I think the landscape is changing super fast. When every business started using AI, they thought it would solve all their problems and save a lot of time (and money) by replacing people. But here's how customers are really reacting: 93.4% of consumers prefer interacting with a human over AI for customer service, nearly...
Do we really all need to "go viral"?
Now more than ever, when you look at new products launching on Product Hunt or anywhere else online, the conversation is dominated by one topic: virality. There is an endless stream of tools and hacks promising to make your content "explode." It often feels like "going viral" has become the default KPI for every modern business. If you aren't trending, are you even growing? But is going viral a...
Diversify to survive in 2026
There's a common piece of advice in the startup world (and in any type of business, actually): "Focus on one thing and do it perfectly." While that is true for product features, we are starting to believe that for business survival in 2026, the opposite is true. We believe diversification is the secret sauce. That's mainly because... The future is becoming less and less certain. Trends that...
We're back!
Happy New Year to everyone! As mentioned, we took a break from all platforms and social media, including PH, because we really needed it. We gladly spent these days... watching Christmas movies (who doesn't watch all the Harry Potter saga during the holidays?), spending time with friends and family, cooking (and eating) a lot, simply relaxing. The online world is certainly important to build...