How much do you rely on AI for your copy? (A writer’s genuine question)

When you're bootstrapping, cash is handled very carefully. You don't have thousands to drop on an agency just to see if your idea has legs. But you still need words to write social posts, a simple landing page to gauge interest, maybe a full email sequence, and much more.

From what I’ve seen as a professional writer, most new founders tend to rely on three main alternatives:

• DIY route: Firing up ChatGPT and hoping for the best, maybe thinking, "That's how everybody's doing it now, so that must be the best way."

• Gig roulette: Hiring a freelancer on Fiverr or Upwork who does everything, from branding to graphic design and copywriting. Feels like saving a lot of money until you see the results.

• Internal favor: Tapping the co-founder or team member who "knows how to write" to draft the copy. Kind of like the -My cousin does it better- version for start-ups.

These are the cheapest options available. But cheap often ends up costing you in brand consistency and trust.

What if there was another option and you could get high-quality, professional results without blowing your entire runway?

That’s exactly the gap we’re trying to close at NiceJourney: We want to support emerging startups in those crucial first stages to help them grow, sound human, and keep their brand consistent, without having to sacrifice all the money they have.

How much do you actually rely on AI when writing texts for your startup right now?