Ok, I think we're officially ready to say it.

We just rebranded and made some major changes to our offer.

Our main business will remain NiceJourney, but we'll provide specific productized services just for growing startups.

Another critical aspect of any business or startup is having a clear idea of who its target audience is.

Between the two extremes of "everybody" and "I have no idea," there's an infinite list of ways to describe your target audience more specifically.

We knew we wanted to target startups because we love the ecosystem surrounding them: fast-paced, constantly evolving, and full of people who want to bring real change to their category and are ready to take risks.

Yesterday, we launched NiceJourney and ended up at #23!

Not bad, not great, just somewhere in that weird middle zone.

And honestly, today we re not sure how to feel about it.

I think that all companies that try to disrupt their sector in one way or another ask themselves this simple question. Established businesses that play by the book know exactly who they are, as do their customers.

But what if you want to build something different?

We've spent months thinking about our positioning, changing our minds too many times.

Since we started talking about NiceJourney more than a year ago, we were 100% sure that we didn't want to become another AI tool that allows founders to create ads, social media posts, or whatever without ever interacting with a professional human being. We wanted to find a balance between completely human-made design and completely "machine-made," but we weren't sure how.

During the summer, we decided it was time to take a clear position about the general discourse around creatives and AI, so we made our bet.

Every morning, I scroll through the new launches to see what people are building, as many others do, and some recurring patterns are simply impossible to ignore.

When your product hits the front page, you have exactly three seconds to convince someone to click.

Just three gatekeepers stand between you and a new user:

Today, we officially started revamping @tommi_canu's personal LinkedIn profile to increase our reach.

And we're still not 100% sure about it.

At this point, LinkedIn has become more than essential to create connections, build a network, and get noticed.

I started hanging out here regularly about a year ago, and I quickly had to accept one truth: I'm never going to hit a streak longer than 5 days.

Why? Because, honestly, I like logging off on the weekend.

Obviously, I love the products and the people here.

I was watching an interview with one of Airbnb s founders recently, and one specific detail really stuck with me.

In the beginning, they didn't try to conquer the travel industry; they barely even tried to conquer a city. They started with about 50 core users in the New York area. They catered to a hyper-specific, tiny niche and built their empire outward from that one small epicenter.

Right now, at NiceJourney, we are working with a client taking the exact opposite approach.

You know when you're 100% sure you're going in the right direction with your product but then, a simple question stops you?

10 days ago, my partner and I were tweaking the last things on the new website, almost ready to launch.

Then, he stopped and asked a very simple question: