Now more than ever, when you look at new products launching on Product Hunt or anywhere else online, the conversation is dominated by one topic: virality.

There is an endless stream of tools and hacks promising to make your content "explode." It often feels like "going viral" has become the default KPI for every modern business. If you aren't trending, are you even growing?

But is going viral a real, effective marketing strategy?

There's a common piece of advice in the startup world (and in any type of business, actually):

"Focus on one thing and do it perfectly." 

While that is true for product features, we are starting to believe that for business survival in 2026, the opposite is true.