We're drowning in dashboards. Impressions, click-throughs, followers, reach, saves, shares but not all things are equal. Telling, is there a metric you're meant to be keen on, yet in actuality, you're not? Maybe you: Don't care about likes but are ridiculously fixated on replies Track shares but never take the time to check reach Are concerned about DMs only because that's where the magic happens We're building a social tool on the social web and taking a lot of time deliberating about what's truly important, and what just looks good on a chart. Would be great to hear your own opinion regarding what you're paying attention to (and what you're not).