Royal Simpson Pinto

I've been working on a project called SignalizeAI.

The idea came from something I kept doing while researching prospects.

Open a company website.
Try to understand what they actually do.
Figure out who they sell to.
Think about how to approach them.

It usually means going through multiple pages and trying to piece everything together.

Before reaching out to a company, most sales reps spend time understanding what the business actually does.

Common things people look for:
the product or service they offer
their target customers
how they position themselves in the market
signals that show they might be sales-ready

I'm curious, how do you usually do this?

Do you:
read through the company website
check LinkedIn or news
use research tools
something else?