How do you usually research a company before outreach?

Before reaching out to a company, most sales reps spend time understanding what the business actually does.

Common things people look for:
• the product or service they offer
• their target customers
• how they position themselves in the market
• signals that show they might be sales-ready

I'm curious, how do you usually do this?

Do you:
• read through the company website
• check LinkedIn or news
• use research tools
• something else?

Would love to hear your approach.