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Samantha Alexanderleft a comment
Found this thread super helpful - we just launched today & I used a lot of the tactics you all shared.
Launching on Product Hunt Next Week... and Honestly, I'm Nervous
Imtiyaz Join the discussion
FoodHealth Score is a free Chrome extension that scores every grocery product 1–100 as you shop at Target, Walmart, Amazon, Whole Foods and more.
See if something's actually healthy. Get a smarter swap that fits your budget and dietary needs. Then watch your whole cart improve before you check out.
Powered by a 200 billion purchase dataset and a proprietary nutrition algorithm that's being used by Kroger, Hy-Vee, NielsenIQ and others across the food industry to build a healthier food supply.
FoodHealth ScoreFind healthier groceries while you shop online
Samantha Alexanderstarted a discussion
What we got wrong about healthy grocery nudges (and what the data taught us)
We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong. What we assumed: Show people a FoodHealth Score, suggest a better product, done. What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand...
Samantha Alexanderleft a comment
Hey Product Hunt! 👋 I'm Sam, Founder/CEO at FoodHealth Co. My earliest memories are all about food. I grew up in an Italian-American family in New Jersey, and I remember sitting on my grandmother's kitchen counter at age 3, ripping parsley for her meatballs. She always prioritized fruits and vegetables at every meal and made sure we understood the importance of a well-balanced plate. So it was...
FoodHealth ScoreFind healthier groceries while you shop online
Samantha Alexanderleft a comment
I've experienced this, too! When I post content about my life (not even being a founder, but my life outside of work - my creative hobbies), engagement is far higher. My hypothesis is that most people are tired of being sold to, but we all want to support a fellow cool human achieve their goals :)
Marketing has changed. Here's proof.
Ayda GolahmadiJoin the discussion