Samantha Alexander's profile on Product Hunt

About

Hi all! I'm Sam, CEO & founder of the FoodHealth Company. My goal is to help you find healthy food you'll love every time you shop for groceries. This wild journey began 6 years ago, when my co-founder & I were dealing with similar challenges. Our grandparents were sick, we knew food could help them feel better, but figuring out what the "healthiest cereal" was at the grocery store was no small task. So we created the FoodHealth Score to make life a little bit easier. You can use it to answer questions like "what's the healthiest yogurt at Walmart?" and "If I love Cheez-Its, what's a healthier swap I can try?" I hope you'll join us on our quest to improve the world's health through food. I certainly can't do it alone :)

Links

FoodHealth Company

Badges

Tastemaker

Gone streaking

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Maker History

FoodHealth ScoreFind healthier groceries while you shop online
Feb 2026

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Joined Product HuntFebruary 17th, 2022

Forums

p/foodhealth-score

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2d ago

What we got wrong about healthy grocery nudges (and what the data taught us)

We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong.

What we assumed: Show people a FoodHealth Score, suggest a better product, done.

What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand what makes the alternative better before they trust it. More fiber. Less added sugar. A cleaner ingredient list. Once we added those insights alongside the swap suggestion, we saw a lot more swaps clicked on.

It makes complete sense in hindsight. You wouldn't take a stranger's recommendation at face value. Why would you take an algorithm's?

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2d ago

FoodHealth Score - Find healthier groceries while you shop online

FoodHealth Score is a free Chrome extension that scores every grocery product 1–100 as you shop at Target, Walmart, Amazon, Whole Foods and more. See if something's actually healthy. Get a smarter swap that fits your budget and dietary needs. Then watch your whole cart improve before you check out. Powered by a 200 billion purchase dataset and a proprietary nutrition algorithm that's being used by Kroger, Hy-Vee, NielsenIQ and others across the food industry to build a healthier food supply.

p/starnus

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5d ago

Featured

Marketing has changed. Here's proof.

I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below