FoodHealth Score is a free Chrome extension that scores every grocery product 1–100 as you shop at Target, Walmart, Amazon, Whole Foods and more.
See if something's actually healthy. Get a smarter swap that fits your budget and dietary needs. Then watch your whole cart improve before you check out.
Powered by a 200 billion purchase dataset and a proprietary nutrition algorithm that's being used by Kroger, Hy-Vee, NielsenIQ and others across the food industry to build a healthier food supply.
We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong.
What we assumed: Show people a FoodHealth Score, suggest a better product, done.
What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand what makes the alternative better before they trust it. More fiber. Less added sugar. A cleaner ingredient list. Once we added those insights alongside the swap suggestion, we saw a lot more swaps clicked on.
It makes complete sense in hindsight. You wouldn't take a stranger's recommendation at face value. Why would you take an algorithm's?
