sapna soni

World-class Conversion Copywriter

About

B2B tech content writer. Spent years turning complex technical work into case studies, landing pages, and campaigns. Curious about where AI is taking content work.

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5d ago

The hardest part of writing case studies was never the writing

I spent a few years writing case studies for B2B tech companies, and the writing was never the hard part.

The hard part was getting the actual story out of the engineers and PMs who did the work.

By the time marketing wanted to turn a project into a case study, the people who knew what really happened were busy, moved on, or couldn't remember the numbers.