I have been thinking about this a lot lately: why do so many AI products feel interchangeable?
You open one, you open another. Different logo, different color scheme, same experience. A text box. A chat interface. Some version of "ask me anything." The wrapper changes but the feeling does not.
Lately, I ve been looking closely at how independent builders and small teams are managing AI knowledge bases. It feels like the default "industry standard" is to immediately reach for a complex RAG pipeline and a heavy, paid Vector Database.
But I'm starting to wonder if we are over-engineering this for 90% of standard use cases.
Vector DBs are incredibly powerful for massive scale, but for smaller or non-massive datasets, they can be expensive, complex to query, and act as complete black boxes. If a search returns a weird chunk, diagnosing it is often a nightmare.
For months, our most requested feature at Murror was a chat function. Users wanted to talk to the AI the way they talk to a friend. It seemed obvious. Every competitor had it. Every feedback form mentioned it.
